Jean Culture: Build the Base!
November 26th, 2008“Build the Base!” is the initial campaign for jeanculture.com.
The graphic theme is inspired by the propaganda style billboards
and posters circulated in the past from decades of war in Russia, Asia,
Europe and the US. The modern day message is to unite the public to a
central stylistic purpose of building the whole designer jeans fashion
phenomena into Jean Culture, which aims to be the premier jeans source
in the world.
Jean Culture’s current focus is to build the brand knowledgebase.
The mission is to make the designer jeans database as comprehensive
and extensive as possible. The goal is to gather as much jeans websites
from various countries all over the world. This includes but not limited
to fashion labels, brand names, signature garments, jean manufacturers,
denim designers, luxury clothing lines, utilitarian wardrobes and
even street or sport apparel.





























































































































